Developed and executed marketing and communications strategies for complex SaaS solutions to engage leaders and decision makers in higher education, healthcare and human resources

Lead a multidisciplinary team of creative and technical professionals, including writers, graphic designers, videographers, developers, social media experts and project managers

Created B2B and B2C campaigns and materials, including websites, landing pages, videos, mass marketing emails, social media ads, brochures, cut sheets, press releases, direct mailers, talk tracks, slide decks, webinars, white papers, proposals, blog posts and more

Worked directly with executive leadership to create all internal and external communications, including emails, videos, proposals, media responses, etc.

Acted as media liaison to proactively and reactively seed stories across broad media markets and specific trade publications

Nurtured, developed, and scaled high-performing team members through mentorship, performance and change management, resulting in seven promotions

Helped organize conference and trade show engagements

Guided RFP team and develop proposal and bid strategy

Created and launched first annual impact report in company’s history

Contributed to launch of a new company and product (while continuing to promote established brand) with executive team and created a completely new library of supporting materials